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  • 12 Mar
    导出博客文章NEW YORK -- NBCs plans for the Olympics in Rio over the next two weeks define
    the term exhaustive.The network, its cable sisters and Olympics website plan
    6,755 hours of coverage through the Aug. 21 closing ceremonies in Rio de
    Janeiro. Obsessive fans have plenty of viewing options, since every Olympic
    competition will be available live online along with the popular events airing
    in prime time on NBC.That includes Fridays opening ceremony, which is oddly
    being aired via tape delay despite Rio being only one hour ahead of Eastern time
    in the U.S.Bob Costas is the prime-time host for his 11th Olympics, and his
    continuity defines NBCs coverage. While there are new wrinkles every year --
    Ryan Seacrest hosts a new late-night show, Mike Tirico joins from ESPN -- the
    NBC playbook and personnel remain very consistent. NBCs 170-member broadcast
    team includes a stable of former athletes, including swimmer Rowdy Gaines,
    gymnast Tim Daggett and diver Laura Wilkinson, that has combined for 59 Olympic
    medals.NBC executives strongly believe in how they cover the Olympics,
    particularly the menu of sports offered on the network each night, and consider
    the events ratings strength is a public endorsement. The company paid $1.2
    billion for the broadcast rights.The opening ceremony will be delayed an hour
    before being shown on NBC because the network wants the entertainment spectacle,
    which was seen by 40.7 million people in 2012, to be shown completely in U.S.
    prime time. NBC was also reportedly upset that because the Portugese language is
    being used for the parade of nations, the U.S. team (or Estados Unidos) will
    file into the stadium relatively early.In what is becoming an Olympics
    tradition, the run-up to the games was filled with foreboding stories: the Zika
    virus, polluted water, security concerns. HBOs Real Sports aired a thorough
    investigation last month into the International Olympic Committee and demands
    placed on host countries, but dont expect something similar on NBC.The network
    plans to address many of the issues unique to Rio early, perhaps in a one-hour
    preview scheduled for Thursday night, but will turn to the competition unless
    something unusual happens.I think when people are tuning in to watch the
    Olympics, theyll want to watch the Olympics, said Jim Bell, executive producer
    of NBCs Olympics coverage.Unlike previous Summer Games in Europe, Asia and
    Australia, the Rio games provide NBC a favorable time zone allowing it to
    televise many events live in swimming and track and field. With only a few
    exceptions, those sports -- along with gymnastics and volleyball -- get
    virtually all of the attention on NBCs prime-time broadcast.The rest of the
    sports are spread across 10 other networks, many with particular specialties.The
    Golf Channel, for example, concentrates on the Olympic return of its namesake
    sport. NBC executives expressed disappointment that several of the worlds top
    golfers, including Jason Day, Dustin Johnson, Jordan Spieth and Rory McIlroy,
    are staying away from the event because of concerns about the Zika virus, and
    suggested theyd someday regret it.Bravo will be the Olympic home of tennis. NBC
    is also setting up speciality channels for both basketball and soccer, although
    those sports will also be shown on other networks.The NBC Sports cable network
    will be the busiest, airing 330 hours of Olympics programming covering 20
    sports. On most days of the games, NBCSN will air Olympics coverage from 8 a.m.
    to midnight. Other coverage will be spread around CNBC, MSNBC and USA. Telemundo
    and NBC Universo will narrate events in Spanish, focusing on sports and athletes
    popular in Latin America.NBC, which likes to use the Olympics as a laboratory
    for new technology and ideas, will also distribute 83 hours of coverage in the
    4K Ultra HD format.Once again, the NBC Olympics website offers live streams of
    every competition. To access this material, a customer must validate an account
    with a cable or satellite provider.The attention speaks to the huge economic
    opportunity the games provide NBC in a fragmented media world. NBC is betting,
    and in fact has advertised the Olympics, on the idea that viewers can use a
    pick-me-up from a drumbeat of bad news.Theres been a lot of tough things going
    on in the world, Bell said. I think it will be nice, fingers crossed, if we can
    have a couple of weeks to give people something to cheer about.---Follow David
    Bauder at twitter.com/dbauder. His work can be found at
    http://bigstory.ap.org/content/david-bauder
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    .ca looks back at the stories and moments that made the year memorable. The All
    Blacks are continuing to show their support of American NBA teams by wearing
    their favourite sides jerseys during a training session in Chicago.While the
    Chicago Bulls jersey dominated the ranks, Oklahoma City and the New Orleans
    Pelicans had their fair share of fans within the squad.The All Blacks had
    previously soaked up the atmosphere Chicago and of a live NBA game as they
    attended a Chicago Bulls game on Saturday and found themselves on the big screen
    in front of a massive crowd.ddddddddddddhe famous side received a huge cheer
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    sights, including the Bean.?The All Blacks will be taking on Ireland in Chicago
    on Sunday morning AEST. ' ' '